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  • Always use geotargeting and create separate campaigns for different geos, grouping them by time zones, languages, and similarly performing markets.
  • Use UTM parameters to track the performance of your marketing campaigns, identify the most effective channels and traffic sources, and optimize your marketing strategy to improve your return on investment. For example:
    • Google/GDN/Youtube:?utm_source=google&utm_campaign={campaignid}&utm_placement={placement}&utm_term={keyword}
    • Facebook/Instagram:?utm_source=facebook&utm_campaign={{campaign.name}}&utm_placement={{placement}}&utm_term={{site_source_name}}
    • Tiktok/Bytedance:?utm_source=tiktok&utm_campaign=__CAMPAIGN_NAME__&utm_placement=_PLACEMENT_&utm_term=_CID_NAME_
    • Reddit:?utm_source=reddit&utm_campaign={{CAMPAIGN_ID}}&utm_placement={{ADVERTISING_ID}}&utm_term={{POST_ID}}
    • Pinterest:?utm_source=pinterest&utm_campaign={campaignname}&utm_term={keyword}
    • Snapchat:?utm_source=snapchat&utm_campaign={{campaign.name}}&utm_placement={{site_source_name}}
    • Outbrain:?utm_source=outbrain&utm_campaign={{campaign_name}}&utm_content={{publisher_name}}&utm_term={{section_name}}
    • Taboola:?utm_source=taboola&utm_campaign={campaign_name}&utm_placement={site_id}&utm_content={site}&utm_term={site_domain}
    • Bing/Microsoft:?utm_source=bing&utm_campaign={Campaign}&utm_placement={Network}&utm_content={TargetId}&utm_term={keyword:default}
    • VK/MyTarget:?utm_source=mytarget&utm_campaign={{campaign_name}}&utm_term={{geo}}_{{gender}}_{{age}}_{{search_phrase}}
    • Yandex/Dzen:?utm_source=yandex&utm_campaign={campaign_id}&utm_source={source}&utm_placement={source_type}&utm_content={retargeting_id}.{interest_id}.{adtarget_id}&utm_term={keyword}
  • You can use this file to launch ad campaigns on other domains, but if the campaign performs poorly, it's recommended to generate a new file with more specific targets for the new campaign.